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Ep 06: Product Led Customer Success
One of the most significant shifts of thinking in modern technology is that no one buys a product just because they like its look. From individuals to major corporations, customers buy solutions because there's a specific problem to be solved. Whether there's an obstacle, a pain point, or they want to become more effective or more efficient, solutions are meant to remove the problem or alleviate the pain. But are consumer software companies assuming that people are not software experts and therefore overbuild ease of use? Is everything they incorporate into the product becoming a negative?
Adam Joseph, Gainsight'sGainsight's Director of Customer Success, takes on this subject with Dave Jackson, CEO of The Customer.co. Dave brings to this discussion insight into his philosophy behind Product-led customer success, the idea behind what he terms as the "Five Steps of Product-led Success," and how to introduce a Product-Led Customer Success ethos at your business and what would be some of the aims. All this and more in this episode of the Gainsight Gamechanger Podcast.
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