Cost of Retention Calculator

Cost of Retention shows the amount spent on retention per customer on an annual basis. It’s important to keep in mind that when entering the number of active customers, you should not include customers added in the current year. This metric will be most accurate when calculated with the total number of customers that have been retained during the year. Your results may vary, but in general, you want this number to decrease over time. If you don’t have any costs for a category, you can leave the field at zero.