In order to become a successful SaaS business, companies must adopt a metrics driven approach. SaaS metrics help evaluate business health and provide insights on enhancing business growth and success.
Gainsight understands the importance of SaaS metrics for success. Gainsight focuses on tracking metrics on existing customers as they play a significant role in increasing business revenue. Below are some aspects that Gainsight focuses on when measuring metrics:
- Identifies and tracks key metrics
- Focuses attention on a few important metrics instead of tracking dozens of them
- Tracks SaaS financial metrics to evaluate business health and identify pertinent issues
- Tracks customer success metrics to enhance customer satisfaction and improve business processes
Gainsight knows that excellent customer experience is crucial for customer acquisition and retention. Gainsight leverages information gained from metrics measured to reduce churn, manage retention, and discover upsell opportunities.
