Customer Acquisition Cost (CAC) is the key metric to focus on for any SaaS company. CAC includes everything – the cost of advertising, sales, support and marketing, on-boarding costs, cost of nurturing prospects etc.
To create an efficient SaaS customer acquisition process and improve SaaS customer acquisition rate, you need to:
- Reduce the length of the overall sales cycle
- Increase the average annual contract value
- Improve the effectiveness of existing sales & marketing efforts
- Quickly engage prospects and new customers
- Improve on-boarding process
- Improve engagement and drive prospect investment
- Make engagement a measurable metric that can be optimized
- Increase the number of conversions from free to paid
- Reduce the time from first interaction to paid conversion
- Increase average selling price
- Improve engagement and reduce cancelations
- Improve the post conversion retention rate
Contact Gainsight for more information on the SaaS customer acquisition process.
