To remain competitive and reduce churn companies are trying to retain their existing customers by improving their customer satisfaction quotient rather than spending additional resources to gain new customers.
Measuring and managing customer satisfaction being the key to retaining existing customers, you need to quantify measure and track customer satisfaction. You have to ensure that your customers are happy.
Gainsight is a customer success platform that manages and tracks customer success metrics that helps you:
- Correct product or service problems before a customer becomes a churn candidate
- Monitor transaction, invoice and, survey history along with feature usage history
- Improve customer retention by providing early alerts about unhappy customers
