A combination of market forces has assembled to ignite the speedy growth of the Software-as-a-Service and the broader Cloud Computing market. The fast growing interest in “on-demand” service alternatives to on-premise, traditional applications has also created greater challenges for ambitious SaaS/Cloud providers.
Because of the economics of the SaaS/Cloud marketplace it’s imperative that solution providers minimize customer churn in order to maximize their profitability to sustain their businesses.
This means that SaaS/Cloud providers must measure customer satisfaction to preferences in order to ensure success. They must identify features their customers like and be able to quickly remedy those aspects of their solutions which don’t appeal to their customers.
With Gainsight, your business can leverage customer intelligence and automation to proactively identify upsell opportunities, measure customer satisfaction and reduce unexpected churn.
