Strategic marketing for customer retention with Gainsight
Renewals aren’t always going to fall into your lap but marketing to your current customers can tip the scale. Give customers a reason to resign by providing them with targeted content that will keep them engaged in your product. Here are some ways you can take retention into your own hands:
- Send regular newsletters to keep customers up to date on new content and features
- Notify customers of new product features in-product and via email
- Have a robust support documentation center that is regularly updated
- Create a customer community to engage customers and give them opportunities to network with other users
- Create customer-focused webinars that showcase your product in a variety of use cases
Gainsight for Customer Retention and Customer Marketing
Gainsight comes with a variety of features focused on increasing customer retention. With Gainsight, you can:
- Reach out to customers with customized surveys and translate their responses into conversations your customers want to have
- Send branded, one-to-many email outreaches, like newsletters or announcements, directly from Gainsight
- View all your customer data in one place so you can easily reach out with applicable support documentation or content
- Enable your sales team to find the perfect reference for their prospect
Schedule a demo today to learn more about how Gainsight can boost your customer retention and Customer Marketing efforts.
