Mapping the customer journey is extremely useful as it helps understand and improve your customer experience. The map documents your customer experience, helping you to understand not only what the customers think about your product, but also helps recognize improvement opportunities.
By mapping the customer journey, Gainsight customers can leverage innovation across best-of-breed products to gain better insight into customer health and scale their engagement strategy.
Based on Gainsight’s customer success solution you get monitoring tools that track customer preferences giving you insights based on which you can improve your offerings. These insights help track customer satisfaction and their changing preferences.
