Today’s customers are mobile and powered by choice and hence, a satisfied customer does not guarantee long-term business prospects. To focus on long-term stability companies need to work on their customer retention strategies.
- Find out the Net Promoter Score (NPS). It is a relationship survey that scores and tracks the answer to the question: would your customers recommend you to others?
- Conduct transactional surveys. These surveys provide immediate and empirical evidence of those many points and ways in which you interact with your customer.
- Set up alerts. Eliminate risks by creating a single repository for data and alerts available to all.
- Create customer communities. Engage your customers in social media before and after a webinar or product release.
