One of the best means to grow customers is not through customer acquisition but through customer retention. Hence, to increase customer retention, companies must encourage regular and meaningful customer engagement. But customer retention is only one of the benefits of custom engagement and do not necessarily explain the true objective of customer engagement. So what is customer engagement objective.
The objective of customer engagement is to encourage loyalty and promote business through word of mouth marketing. Gainsight knows that focusing solely on maximizing conversions would not bring desired results. Therefore, it aims at long term customer engagement that helps not only to encourage customer loyalty but also turn customers to passionate promoters. Below are some advantages of ensuring long term customer engagement.
- Increase brand loyalty
- Increase customer retention
- Improve revenue and sales
- Ensure brand promotion
- Improve brand reputation
