It is imperative for businesses in the subscription industry to calculate churn rates in order to improve retention. Churn rate analysis impacts overall company revenue growth and improves the value of Customer Success teams.
To calculate customer churn rate, you need to include:
- The negative impact of price reductions
- The negative impact of renewals with lower dollar amounts or discounts
- The positive impact of renewals with up-sells
Gainsight enables companies to accelerate success in the subscription economy by:
- Combining multiple sources of customer intelligence into a single 360° view
- Converting data into meaningful insights to uncover true customer health and identify up-sell opportunities
- Driving Customer Success using proactive alerts and built-in workflow management
