User Centered Approach to Product Mapping

Acquia provides cloud-based, digital solutions for building, delivering, and optimizing digital experiences. The company’s vision is to make it possible for doers and dreamers to craft the digital world. For Jillian Chueka, Senior UX Designer and Gainsight PX Admin at Acquia, delivering on that vision means striving to understand what customers need from the Acquia platform.

In this webinar, you’ll hear how Jillian’s team, in close partnership with product and engineering, captures and delivers the right product usage data to accelerate their digital experience and ensures Acquia’s features are both user-friendly and heavily adopted.

In this webinar, learn how Acquia:

• Strategically captures and analyzes in-product metrics to identify user friction
• Leverages data to inform long-term roadmap initiatives and align with product managers
• Improves the product experience by increasing adoption, furthering engagement, and driving retention