Truth Seeking Questions all Product Teams Should Be Asking
It’s been said that companies should spend more time falling in love with their customers’ problems, not their own product.
Look around you – it’s true! Great companies are obsessive about understanding customers’ business problems and priorities. Because after all, that’s what customers are experts in – not your product.
In conducting over 2,500 customer discovery conversations for B2B tech companies, Bob London of Chief Listening Officers has formulated a uniquely insightful customer discovery approach featuring a list of 15 disruptive customer questions proven to get customers to open up ABOUT THEM.
Watch this on-demand webinar to learn:
• Bob’s disruptive customer discovery questions that yield candid responses & fresh insights
• How to frame conversations, ask questions, and follow up
• Tips on “listening between the lines” to maximize insights
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