Introducing On The Roadmap Season 1
Navigate the Obstacles of Today’s Market and Build an Unstoppable Business with Product-Led Growth
KNOW WHAT
MAKES PEOPLE CLICK
- There are over 41,000 Product Managers in the US. 0% of them can predict the future state of the market.
- What PMs do know is how to endure the ups and downs of the greater market to ensure their company’s success no matter what.
- In the first season of On the Roadmap, Mickey Alon will chat with other Product executives about the product-led growth strategies that insulate your company against uncertain forces of the market and help build an unstoppable business.
Webinar Schedule
Product-Led Growth Through Market Volatility
Join Mickey Alon and Shanee to hear their perspective on the current economic landscape. They will discuss how priorities are shifting, from customer acquisition to customer retention and expansion and ways in which companies can leverage their own product(s) to do so.
Featuring
Building a world-class trial experience that drives 'predictable' growth
The trial experience is your springboard to sky-high product growth. But to be effective, it takes planning. Your trial experience can either launch prospective users toward faster product adoption, or it could give way, collapse, and cause new users to drop off.
Join Mickey Alon, founder and CTO of Gainsight PX, and Eran Friendinger Co-founder & CTO, Voyantis for a candid discussion on how to build a trial experience that will help your company drive predictable growth.
Featuring
Product-Led Customer Success
- CS team uses product data to inform what they’re doing (encourage expansion through upgrades)
- CS org can own PX, but the product org helps support
- Cross-functional CS and product work to retain and grow the customer base
Featuring
The Growth Product Manager
Growth product management is thriving, adding a ton of value to organizations, and helping orgs deliver on commercial goals once relegated to sales and marketing functions.
Mickey Alon will lead a candid discussion with Patricio Hervas, Growth Product Manager at OTA Insight. The two will discuss the recent rise of the growth PM roles and the huge interest in hiring Growth PMs. We’ll touch on why leading tech orgs have implemented growth-oriented strategies, which metrics they focus on, with growth PM’s leading these dedicated teams.
Featuring
The Growth Product Manager: Product-Led Growth for the Enterprise
Growth product management is thriving, adding a ton of value for organizations and helping to deliver on commercial goals once relegated to sales and marketing functions.
Mickey Alon continues the conversation about the Growth Product Manager role, this time with guest speaker Nadia Rusenova, Growth PM at Software AG.
You will learn about:
- How enterprise organizations can leverage product-led growth
- Cross-functional success alignment
- Tips for aligning people, processes, and platforms as part of a PLG motion