How to build a transformative CS organization – in an industry resistant to change
How Medidata stress-tested their programs under challenging market conditions.
Every business wants their customers to realize value with their products and in-turn, reduce churn and increase NRR. But when stakeholders, customers, and even the healthcare industry itself are dug into the status quo, transformation can feel impossible. So how did Medidata transform its approach to customer success in the entrenched healthcare space while stress-testing its program under the most intense conditions imaginable — the fight against a global pandemic?
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“Selling” customer success to internal stakeholders and customers alike
- Driving success for a customer running COVID-19 clinical trials
- How to level up customer success in healthcare
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