Resources

Ideas to Inspire Your Next Big Win

A woman peeks through a large blue circle against a black background, her eyes wide with curiosity as she clutches the edge. A graphic starburst and diagonal line design add detail, infusing the scene with a burst of energy that evokes endless resources of imagination.

Cost of Retention shows the amount spent on retention per customer on an annual basis. It’s important to keep in mind that when entering the…

Net Promoter Score (NPS) is a widely-used metric that measures and evaluates customer loyalty. Customers rank their likelihood of recommending your product or service on…

Logo Retention is the ratio of renewed contracts to the amount of contracts with the potential to be renewed. This metric shows retention in terms…

How much are you expanding your existing customer base through upsell and cross-sell year-over-year or month-over-month? As a function of the Cost of Acquisition (CAC),…

This is the total value of contracts renewed minus contracts churned. The key difference between this number and Net Renewal Rate is that it does…

This is the total value of contracts renewed and expanded, whether through upsell or cross-sell, minus contract value churned (includes down-sells). It’s the most fundamental…

Use this template to help itemize your budget requests for the next fiscal year.

Find out how an investment in Gainsight can drive a measurable impact in annual recurring revenue and overall enterprise value over a 5-year period.

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