Nov
02
This is part 6 of our 12-part series “This is Product-Led,” inspired by our conference for Gainsight PX users, Pulse for Product. Deep in New Mexico’s Alamogordo desert there lie buried thousands of copies of the 1982 Atari game E.T. the Extra-Terrestrial. The game was such a colossal failure it’s...
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Nov
02
This is part 5 of our 12-part series “This is Product-Led,” inspired by our conference for Gainsight PX users, Pulse for Product. If you’ve ever watched an older sibling play a video game and cried, “Watch out!,” you know the vicarious thrill of being a video game spectator. Streaming networks...
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Nov
02
This is part 4 of our 12-part series “This is Product-Led,” inspired by our conference for Gainsight PX users, Pulse for Product. If you think of retro gaming as a U.S. phenomenon, it might surprise you to learn that it was quite an international affair. The home console heavyweights Nintendo...
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Oct
30
Context allows us to add a measure of specificity to an experience or task at hand. For example, we used to live in a world where hugging and handshaking is a standard greeting depending on your relationship. In other cultures, such as the French, even a kiss on each cheek...
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Oct
27
Originally published on inSided.com on October 27, 2020. Who doesn’t love a game and a bit of a competition? Especially if there are prizes to be won! Using gamification to engage your users makes sense, right? But let’s be honest, gamification, and specifically community gamification, can mean a lot of things to...
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Oct
26
This is part 3 of our 12-part series “This is Product-Led,” inspired by our conference for Gainsight PX users, Pulse for Product. The world’s first video game—Pong–was developed by a scientist to amuse other scientists at the Brookhaven National Laboratory. This was true of most retro video games: They were...
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Oct
26
This is part 2 of our 12-part series “This is Product-Led,” inspired by our conference for Gainsight PX users, Pulse for Product. All retro gamers know that you can’t just be dropped into a video game without any instruction. Instead, nearly all games begin with what’s known as an opening...
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Oct
26
This is part 1 of our 12-part series “This is Product-Led,” inspired by our conference for Gainsight PX users, Pulse for Product. Despite the fond memories, 80s video games were a lot more frustrating than many give them credit. The hit detection was glitchy. Sprites were difficult to see. Bosses...
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Oct
22
In our Path to CPO webinar series, there seems to be a common theme among CPOs. A noticeable trend reveals that product, like customer success, relies on every part of the organization to deliver outcomes. Recently, Nick Mehta, CEO at Gainsight, met with Chris O'Donnell, Chief Product Officer of Hubspot,...
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Oct
22
In the current, increasingly complex economic situation, many CFOs, and others in the organization are reviewing key metrics—particularly Cost of Retention and Customer Acquisition Cost. According to research, a modest bump of 5% improvement in retention can result in anywhere from 25% - 95% increase in profits. In these uncertain...
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