Mar
24
Customer Success has come a long way in recent years with CSMs becoming more data-driven in their approach. But even with the processes becoming more proactive, there are some CS blind spots that you need to be aware of and address in your Customer Success strategy. Let’s take a closer...
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Mar
24
Before your product starts booming, you need a product roadmap that charts a clear course to growth. Unfortunately, as a product leader or manager, you’re probably being overwhelmed by feedback from every direction. That can muddy your vision and make it feel like it’s impossible to craft a clear plan...
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Mar
23
For those times when you do need to deliver more qualified leads, Gainsight has your back. Our new Customer Success Qualified Leads are a new way to identify opportunities with the help of your CS team. It’s an easier way to grow pipeline than ever before.
Mar
23
In the ideal world, you would release a product, it would be an instant hit, and customers would purchase it forever. Unfortunately, that’s rarely—if ever—the case. Selling the most products and getting the best business outcomes starts with a smart approach to product lifecycle management. The Importance of Product Lifecycle...
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Mar
22
By Evan Williams, Customer Success Advisor, Growth Molecules Sales and Marketing is to new customer bookings as Product Management and Customer Success (CS) is to the customer experience. They’re the new hot couple! Successful CS organizations should be well aligned with the PM organization. This crucial cross-functional partnership allows companies...
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Mar
21
Pressure is pushing down on product leaders and managers to deliver an unbeatable user experience—and for good reason. Mastering the user experience can drive up everything from revenue and engagement to product growth. What you may not realize is that user analytics can lift that weight off of your shoulders...
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Mar
17
I’ve been in the SaaS customer success space for more than a decade now and have seen it transition from reactive procedures to a proactive approach encompassing sales, product analytics, and advanced retention strategies. One question I get often is how CSMs can take their performance to the next level...
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Mar
16
Customer health scores play a critical role in the success of any company. When you have strong customer health scores, your business thrives. Adoption increases, upsell opportunities present themselves more consistently, and customers advocate on your behalf, even when you don’t ask them. On the other hand, a bad customer...
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Mar
15
For product managers and leaders, the right KPIs can burst open the floodgates to product growth. Product management KPIs inform decisions, help prove how well your efforts are paying off, and secure buy-in from across all parts of the business. They also reveal how to divvy out resources across departments...
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Mar
15
In today’s data-driven age, businesses can’t afford to make decisions based on gut instinct. For this reason, the best organizations measure a number of metrics—including Net Promoter Score (NPS), churn rates, and customer acquisition costs—to determine how healthy their businesses are. If you’re looking to build a stronger, more resilient...
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