Sep
12
It’s no secret that incentives or compensation plans can be a powerful tool for driving desired behavior. This concept is not new – it dates as far back as the Roman Empire, where Julius Caesar developed an incentive plan for his centurions. Dan’s latest post on Executive Compensation in a Customer-Driven...
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Sep
10
My last blog post was about building a Customer Success culture throughout your entire company. Today’s subject was touched on in that post and is closely tied to the overall culture because the culture of a company is set and driven by the leadership. So, what incents and motivates the...
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Sep
04
There is little to argue with in Dan’s post. It’s all sage advice. I’d like to expand on a couple of the points that I think are most important. I’ve been running Customer Success at Zuora for about 2 ½ years. We are a B2B SaaS company providing a commerce, billing and...
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Sep
03
I recently wrote an article for DM News about building a Customer Success practice. You can read it here. Step 1 in that process was “Create and enforce a customer-focused philosophy for the whole company.” It’s step 1 because it’s the foundation for everything you do to build a true Customer...
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Aug
29
“Customer Success” is growing. And not only in buzz. I see companies investing and building these teams at a fast clip. When done right, this trend represents a fantastic opportunity for companies to accelerate profitable growth. But doing it right requires joining two different disciplines that many companies often overlook....
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Aug
27
There are a number of ways that software vendors are approaching the space commonly known as Customer Success Management. Each approach will potentially mesh differently with a Voice of Customer solution. 1. Focusing exclusively on product usage data One of the approaches to Customer Success Management is to focus almost exclusively...
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Aug
20
I get asked a lot of questions every day about Customer Success, most of which don’t have a really definitive answer, simply different choices with different pros and cons. But to this particular question, I have a strong opinion, and it’s “NO.” Let’s define Customer Success before we go any...
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Aug
15
You’ve decided to fund a Customer Success Team for your company, and have determined what the model should look like. Now what? Aside from developing a strawman for the organizational structure of your customer success team, one of the most important things you can do is to develop a candidate profile. ...
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Aug
13
Asking the question “what should I look for in a CSM?” is like asking “what kind of person do I need to fill my Sales role?” Any answer other than “it depends” is either naïve or based on a set of assumptions. So, let’s start by talking about the different...
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Aug
08
Customer Success is More Than a Team of People: When looking at an investment in Customer Success, it's first worth clarifying what that investment really entails. It's much more than getting budget dollars for additional headcount. Customer Success Management isn't just a person (or group of people), it's a function...
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