A quick Google search will return a seemingly endless list of LMS vendors and make to make it even more confusing, many of them offer different features and have different value props (i.e., one is more positioned for customer education while the other is primed for employee training). Needless to say, picking... read more →

In the digital age, customer experience is the bedrock of a successful business, and companies are continuously seeking innovative ways to engage and support their customers. One such trailblazer in the realm of customer-centricity is Sonos, the world’s leading sound experience company.  Sonos has taken customer support and engagement to... read more →

You've decided to replace your old learning management system (LMS), upgrade your existing one, or launch one for the first time. In any case, the issue now becomes: How do we implement it? Sounds complicated, right? It could be, but it's incredibly easy with this LMS implementation project plan. Select a Learning Framework... read more →

“Is our online training having a positive ROI?” If you’ve been on an L&D team for any period of time, someone’s asked you this question (probably your boss). To answer them, you need to measure training effectiveness, and more importantly, show the Leadership team that online training is helping the company grow. The... read more →

Whether you call it product-led, customer-led, or digital-led, cohesive user journeys in your product are key to successful product and overall customer experiences. Cohesive journeys allow your users to receive communications that align across the board (from initial purchase, to onboarding, to CSM outreach, to in-app guidance) and promote a... read more →

Well defined customer touch points are the foundation of a strong digital experience with your product. And as the SaaS industry evolves and gets more sophisticated, so do customer and user journeys along these touch points. Let’s start with the basics. What’s the difference between a customer journey and a... read more →

In the current market, a company’s future is increasingly being determined by its existing customers. As new business growth slows down, companies that retain and expand their customer base are poised to survive and beat the downturn. This means you need to prioritize customer experience and value so your customers... read more →

A customer success strategy helps you engage customers and manage retention rates. But developing a strong customer success strategy requires time and effort. Particularly, you need to educate your customer base and make them self-sufficient. You can focus on this education by onboarding with videos and tutorials, providing detailed how-tos and timely addressing customer feedback. This education is critical for your business’s... read more →

In the fast-paced digital landscape, delivering exceptional customer experiences has become a crucial aspect of any successful business. Companies that prioritize understanding their customers' needs and preferences are better equipped to build strong, lasting relationships. One way to achieve this is by leveraging digital user journeys.  We’re highlighting a new... read more →

This article was originally written by Barb Mosher Zinck and published on Diginomica.  Every company has some type of motion around the customer journey, according to Maksim Ovsyannikov, EVP of Product and Design at Gainsight. The question is, how sophisticated is it? The biggest difference comes down to having the... read more →