Product Feedback

Product feedback is the input you receive from anyone who uses your product, including customers and prospects, but also internal stakeholders and team members. Gathering product feedback is important because it helps you learn if your product is delivering value (real or perceived). Product feedback also allows you to identify usage patterns, fix functionality issues, validate new concepts or features, and map the customer journey. Effective methods for obtaining customer feedback include surveys, interviews, focus groups, customer support, product analytics, and usability testing.