Customer Success Glossary

Key terms and vernacular for today's customer success and product leaders to know.

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Call Center Feedback

Customer intelligence consists of collecting, analyzing and using information to increase customer satisfaction and optimize customer profitability levels in call…

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Churn Analysis

You know your company’s value depends on growth. But if your company has a business model (SaaS, pay-per-use, pay-per-transaction, cloud,…

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CSM Company

Gainsight is a CSM company dedicated to ‘Success for All’ Customer Success Management is taking over the world and Gainsight…

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CSM Software

Gainsight is the first cloud-based CSM software designed specifically to focus on customer churn and retention rates. It combines multiple…

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Growth Team

Staff that focuses on driving product awareness, demand generation, sign-ups, conversions and retention by liaising with internal and external stakeholders.

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How To Measure Success

Measurement of success depends on customer satisfaction ratings, customer retention and recurring revenue. Gainsight’s Adoption Management module enables businesses to…

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In-App Surveys

A method to collect feedback, measure customer satisfaction and identify enhancements from users at a granular level within the application.

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Journey Map

A visualization of the end-to-end path that a customer has with your product or service, including the outcomes, options, reactions,…

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Key SaaS Metrics

SaaS businesses can be distinguished from conventional businesses and needs specialized SaaS metrics to measure SaaS precision and success. Customer…

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Mobile Training

What’s Mobile Training? Mobile training is online learning that’s designed to be completed on mobile devices. Mobile training is becoming…

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Net Retention

Jump to Content What’s Net Retention? Net Revenue Retention Formula  Why’s Net Retention Revenue Important? How to Improve Net Revenue…

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NPS Score

The result of a Net Promoter Score (NPS) survey, which measures your customers’ overall satisfaction with your company’s product or…

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Product Operations

An organizational function that integrates design and engineering, customer service, product management and marketing with the goal of increasing product…

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Reduce Churn

Take control of customer retention and reduce churn with Gainsight Churn is a primary focus for most customer-centric businesses and…

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SaaS Metrics

SaaS businesses vary from traditional businesses in concept and therefore require different metrics to accurately measure SaaS effectiveness and success.…

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Successful Customer

Happy and successful customers contribute towards churn reduction, business promotion, customer acquisition and business growth. Hence, ensuring customer success and…

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Survey Software

Gainsight’s Feedback Management module is survey software that enables companies that focus on recurring revenue to measure customer health through…

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User Feedback

Perspectives, opinions, information and reactions to a product, service or experience that could be used to shape continuous improvement efforts.

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